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Enhancing Russia's Tourism Efforts In India
Client
Government of Russia
Service
Media Visibility
Duration
3+ Years
Media Coverages
500+
Impact
50 Million+ Impressions
In 2022, the Russian tourism economy took a significant hit due to the ongoing conflict between Russia and Ukraine. The conflict hampered inbound tourism to Russia from the U.S. and Asian markets. The ongoing crisis resulted in an estimated loss of US$14 billion. As their communication partner, our responsibility included highlighting the country’s tourism initiatives focused on attracting Indian travelers and showcasing the measures implemented to cater to Indian tourism.
What We've Done
At Teamwork Communication, we successfully showcased the Government of Russia’s tourism initiatives for Indian travelers — leveraging our strong media network and strategic storytelling to drive impactful coverage and sustained visibility.
- Collaborate: Engaged with the Russian Embassy. Where our role was to suggest new initiatives that could be launched by the government targeting Indian tourism
- Create: Creating engaging narratives in Indian media houses that capture the attention of Indian tourism focused on new initiatives launched by the government.
- Communicate: Share the narratives in leading Indian media houses aimed at enhancing the tourism initiative.
Gallery
